About us

Cool Blu Consult

Clear communication of cool content

I have always enjoyed writing, although I started my working life as a programmer. I think that working with users made me realise that clear communication is critical, as it was not always easy to understand what they wanted to me to create for them.

Most of my career has been in sales and marketing. I spent 2 years as a communication manager and wrote all the content including press releases, web copy, case studies, internal announcements and technical articles. In 1998, I started my own marketing consultancy and wrote for our clients, before moving back into the corporate world in 2007.

Cool Blu Consult was founded in 2017, and while I am based in Johannesburg, South Africa, I do write in English for any geographies. Content is so important and readers are getting more discerning. I like to get as much information as possible from my client, and then do my own research. Apart from my desire to keep learning, I find the research will help me to ask further questions and develop a broader view of the topic.

I also want to know the target audience, as the content is only useful if it is understood. There is no point in writing a high-level article for a technical audience, or a deeply technical article for a non-technical reader. During a conversation, there is room to clear up any confusion, but written communication needs to stand on its own with no misunderstanding.

My goal is clear communication of cool content.

It would be great to hear your thoughts about writing – look forward to hearing from you.


Sales and Marketing Consulting

Writing services include

You know your business and understand the technology you provide. I'm here to help you explain that to your customers, in all types of communication

Websites – I provide the content, but I do work with web designers to ensure the design and content work well together.
Proposal templates – there are standard paragraphs around product and/or services that can be written and easily used for proposals, freeing up time for the proposal writer to focus on the specific solution information
Marketing collateral – while very little is printed these days, there is still a need for pdf type versions of marketing collateral, including a company profile, customer case studies and product brochures. These can be used on your website or emailed out to prospective customers.
Technical – as I have a technical background, I am comfortable with technical content for training manuals, product guides and white papers.
Press releases and other articles, for example on LinkedIn – I will provide the completed content and will work with you to find suitable platforms. Some companies prefer to place them on the News page of their own website and create a summary on LinkedIn with the link to the page. It is important to understand your target market and how best to reach them.
Newsletter – this can be a good way of keeping in touch with your clients, prospects, partners and other stakeholders.
Editing – you may prefer to write your own collateral and I can edit it for you. I do think it is useful to have a fresh view and I will look at things like consistency of tone and message, whether it is suitable for the proposed audience and the use of jargon.


Gaydrey Browne

Cool Blu Consult
South Africa

083 463 8460
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