I have always enjoyed writing, although I started my working life as a programmer. I think that working with users made me realise that clear communication is critical, as it was not always easy to understand what they wanted to me to create for them.

Most of my career has been in sales and marketing. I spent 2 years as a communication manager and wrote all the content including press releases, web copy, case studies, internal announcements and technical articles. In 1998, I started my own marketing consultancy and wrote for our clients, before moving back into the corporate world in 2007.

Cool Blu Consult was founded in 2017, and while I am based in Johannesburg, South Africa, I do write in English for any geographies. Content is so important and readers are getting more discerning. I like to get as much information as possible from my client, and then do my own research. Apart from my desire to keep learning, I find the research will help me to ask further questions and develop a broader view of the topic.

I also want to know the target audience, as the content is only useful if it is understood. There is no point in writing a high-level article for a technical audience, or a deeply technical article for a non-technical reader. During a conversation, there is room to clear up any confusion, but written communication needs to stand on its own with no misunderstanding.

My goal is clear communication of cool content.

It would be great to hear your thoughts about writing – look forward to hearing from you.

Gaydrey